Marketing automation is increasingly becoming popular among marketers across industries due to its ability to improve the efficiency of marketing activities. However, the power and flexibility of automation may result in complexity and loss of focus in your marketing efforts.
Our marketing automation solutions not only help you automate repetitive tasks but also enable you to create sophisticated and targeted workflows so that you can continuously build your contacts pipeline, nurture your leads and move them further down the funnel towards becoming qualified leads and customers.
Better Lead Nurturing
Our consultants are experienced and have the necessary expertise in implementing marketing automation workflows that help you scale your growth and obtain the best results for your organization.
Manually performing certain repetitive activities such as email campaigns may give way to human error such as repeated emails or wrong content for a contact at the wrong stage of their journey. Our solutions help you systemize activities leading to smoother workflows and improvement in productivity.
Our workflow automation solutions are channel independent. We use interconnected tools that can be used to create workflows for different marketing platforms such as email, social media and search engines.
Our solutions not only help you automate your marketing campaigns but also enable you to tie every workflow you create to a clear goal. In this way, you can measure if your campaigns are working. Moreover, our solutions make use of fully integrated marketing platforms which keep your contacts database replenished.
Our solutions help you create customized and personalized workflows that target every type of contact in your database. We also make use of advanced segmentation logic which ensures that the right contact is enrolled in your workflows at the right time.
Our solutions not only enable you to automate workflows but also trigger internal notifications and alerts to your sales team when a contact takes an important action. Your sales team can use these notifications and information to interact and follow-up with the lead.